A rep agency's line card is usually built around related but non-competing categories, for example pumps, valves, and controls sold into the same water and wastewater customers. A single sales call can cover several manufacturers' products for the same buyer instead of one. Manufacturers vet reps carefully before adding them to a territory, since a rep becomes the manufacturer's face to every contractor and engineer in that geography. Losing a strong rep, or having one pick up a competitor's line, is a commercial risk on both sides. A rep may carry dozens of lines, and a territory may see hundreds of live projects at once. The practical challenge is not finding projects. It is figuring out quickly which of those projects touch which line. Nonlinear can take a rep's full line card and match it against live bid documents across a territory. It surfaces which manufacturers on the card appear in a given week's projects.
Knowledge Base
What is a line card?
A line card is the list of manufacturers a sales rep or rep agency is authorized to represent in a given territory. It is the product lines they can quote, sell, and support on a manufacturer's behalf.
